Combat retail transformation — streamline communication to boost revenue, improve productivity and deliver the seamless omnichannel experience consumers expect.
The retail industry has - and continues to - undergo major transformation due to advancing technology, and an increasing demand for seamless, "omnichannel" shopping experiences.
Axing traditional models and investing heavily in customer-centric omnichannel strategy and the technology that drives these experiences has become essential for survival.
Despite this shift, a significant gap still remains between the perceived importance and successful execution of omnichannel strategy.
Execution of a seamless experience across retail channels is complex in more ways than one, but one of the core components of success is modern retail communication. This is where unified communications or (UC) meets your omnichannel strategy.
Unify communication to deliver connected, consistent experiences for both shoppers and store associates. Save associate time and maximize sales with increased associate mobility and enhance customer experiences by eliminating path-to-purchase pain points (ie. long wait times.)
Internal silos are the silent killer of your omnichannel dreams. For a multi-channel strategy to work, seamless communication has to exist among the channels. From head office to distribution, in-store staff, and more - deploying a UC solution enables streamlined communication among all your channels.
Operational cost savings, improved staff/vendor productivity, and better service are just a few benefits of implementing a cloud-based UC solution. Collectively, the reduced costs and increased revenue potential amounts to a healthy bottom line, and a happy CFO.
How can retailers become agile and quick-moving while facing fierce competition? Co-presented by industry leaders Honeywell and CounterPath, this webinar highlights how voice and messaging solutions when integrated with handheld computing devices improves communication, employee productivity and the customer experience.
In order to meet the requirements of a national retail “big box” store, CounterPath, a global provider of secure Unified Communication solutions, developed custom Bria Mobile and Stretto Platform solution to help store associates sell more, improve the customer experience and create business efficiencies.