Minimizing the OTT Threat
With over-the-top services eating up network bandwidth and revenue, how can operators adapt?
Some operators are deploying platforms and products that promise to make OTT content better and easier for consumers to access.
The growing threat from over-the-top providers such as Netflix, YouTube, Skype and Viber has wireless operators on the defensive. With consumers increasing their consumption of content on mobile devices, and bypassing operator plans for their communication needs, solutions and strategies need to be formed to help operators address challenges with their current business models to keep customers happy and revenue flowing.
The eBook explores:
- Multi-screen vision is offering new opportunities for operators.
- The push to monitize OTT content
- How GSMA's RCS gained traction with operators
- How operators cultivate relationships with OTT providers to present a united front